- published: 26 Aug 2009
- views: 6475
For decades iconic wooden kiosks have provided Cairo residents with everything from their daily newspapers, to cigarettes, soft drinks and sweets. As you're about to see however, a group of businessmen are giving these facilities, a 21st Century makeover.
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The story of Abla Fahita – a witty Egyptian puppet created for advertising – is now a Cannes Lions Titanium winner (2015) and a legend in the Middle East and North Africa region. The case study charts her mega rise from perishable 30" ads to Egypt's hottest live TV chat show host. To also view the signature intro to Abla's chat show, “El Duplex”, click on the link below: https://www.youtube.com/watch?v=d93ksd8hG_0
A very nice one, with a great idea
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Advertising shoot - Top fashion and advertising photographer in Delhi Praveen Bhat shoots for brand Cairo shirts www.praveenbhat.net (Fashion n Advertising Photography work , male models , female models portfolios, kids portfolios, modeling agencies)
Ali Ali is an acclaimed commercial's director from Egypt and former Executive Creative Director and Founder of Cairo, Elephant. In the beginning, he was an agency man, working as creative director for the likes of Leo Burnett and JWT, prior to opening his own creative shop, along with his creative partner Maged Nassar. With four Cannes Lions to its name, Elephant quickly became Egypt's most awarded Agency, and was named as one of the Top Three Leading Independent creative agencies in the world by the Cannes Lions Advertising Festival in 2010. Ali has also won the prestigious Dubai Lynx Grand Prix (for Television) four years in a row, making him the most awarded Director in the region. His most memorable award was the Silver Lion for Panda Cheese in 2010. With over a hundred million views...
Media consumption, especially after the revolution, is shifting quickly to digital, and online media consumption habits are significantly different from traditional media. Understanding the type of content that is successful online is crucial in creating a profitable new media business. In addition, digital ad spend in Egypt is still relatively low and competition among publishers has pushed down CPMs to lower levels than other markets in the region. This panel explores trends in online content creation and consumption, and challenges and opportunities in monetizing.